•1 min read•from Latest from Who What Wear
A New Day Dawns at Gucci: Welcome to the Demna Era
Our take
A new chapter unfolds at Gucci with the introduction of the Demna era, where modern luxury meets '90s allure. The celebrity-packed runway dazzles with iconic silhouettes and bold aesthetics, reinterpreting classic styles through a contemporary lens. This season heralds the arrival of new It bags that embody effortless sophistication, perfectly tailored for the discerning fashionista. Expect a dynamic blend of confidence and elegance, as Gucci reinvents its narrative while maintaining a commitment to timeless appeal.

Featuring a celebrity-packed runway, '90s sex appeal, and new It bags galore.
Read on the original site
Open the publisher's page for the full experience