The C-Word That Every Photographer Should Hate

There's a word that I believe every single photographer should hate: creator. It's a word that lumps all of us in with videographers, musicians, etc. in a way that's designed to eventually provide assets for marketers for free. Let's call this what it really is: it's an assault on photographers and photography because everyone thinks that they should be entitled to free images. And at the same time, we're all being trained to create photographs that all fit a certain narrative that works on social media. But really, every photographer should hate this word and this way of doing things.