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Why 2025 Was the Right Time for the Sony RX1R III’s Long-Awaited Arrival

Why 2025 Was the Right Time for the Sony RX1R III’s Long-Awaited Arrival

A Sony RX1R camera with a Zeiss lens is shown centered against a dark background with white specks resembling falling snow or stars.

Last July, Sony surprised the photography world by unveiling the RX1R III, arriving so many years after the RX1R II that many RX1R fans had all but given up hope of a new model ever coming. Sony even released two more A-mount DSLRs after the RX1R II, to put the wait into perspective. So what took so long? Sony told PetaPixel that it needed to develop the right technology to make a new RX1R camera worth it, and that tech took time.

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