Lissy Roddy/Carl Friedrik

Carl Friedrik

Lissy Roddy keeps Carl Friedrik in one place: one story so far. The section currently leads with “Elevated Essentials: Carl Friedrik's Campaign for Considered Travel”. Erik Kettschick brings a buttoned-up charm to Carl Friedrik's latest campaign, where good luggage is always worth bringing along. Alicia Roddy, known globally as Lissy Roddy, is a fashion model, luxury lifestyle influencer, and travel creator with a curated global audience of over 1.3+… The list below is every Carl Friedrik story on Lissy Roddy, newest first.

The Fashionisto

Elevated Essentials: Carl Friedrik's Campaign for Considered Travel

Erik Kettschick brings a buttoned-up charm to Carl Friedrik's latest campaign, where good luggage is always worth bringing along. It's a quiet nod to the principle that the right case elevates the journey before it even leaves the curb. There's a tailored confidence here, a belief that travel should feel considered, not chaotic. Kettschick fits the brand's ethos seamlessly, and the result is a campaign that feels both refined and refreshingly grounded.